Legal Name: SweatWorking, Inc.
Location: Chicago, IL
Industry: Global mHealth Apps Market
Size: $12.4B in 2018 (Source: Grandview Research)
For traditional gyms and fitness studios looking to up their game, the SweatWorking digital toolkit is a boon. It helps deliver on-demand, digital experiences to their members, alongside providing turnkey content creation services and marketing support. The fitness-forward tech platform ensures gyms can create, deliver, and monetize on-demand video workouts, recovery routines, meditations, and meal plans on a branded channel within the app.
Further, the platform is also promoted as a way for people to use the app to replace regular networking activities such as lunches or meetings into active ‘sweatworking’ sessions by instead going to the gym or fitness studios.
Using the SweatWorking platform, gyms and studios can share workouts over video and audio content on its iOS and Android apps. Owners of fitness enterprises can thus generate additional revenue and enhance their brand value with such proprietary digital content. The platform develops and streams its partners’ content on custom branded channels, which provide its partners access to the FitTech space.
The platform makes it quick and easy to create engaging, motivating and high-quality on-demand video, audio, and PDF content. This content features trainers, programming, etc. at no additional cost for users.
The platform also gives users access to tried-and-tested templates for email, social media, and push notification campaigns to drive sales and engagement. Users are encouraged to generate revenue from the content by selling subscription-based access to members and non-members.
Origin and Founders
Founded by Jeana Cohen, Justin Cohen, Kathy Lai, and Nikki Desai, SweatWorking is the sister company of aSweatLife, a recognized online fitness media company.
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