Name: Royal Velouttè Skincare
Legal Name: Royal Velouttè Skincare LLC
Location: Chicago, Illinois
Founder(s): Lakeisha Story
INDUSTRY – Online Retail
Size: $2.8T (2018) (Source: Statista)
Projections: $4.8T by 2021 (Source: Statista)
Royal Velouttè is an online store for high-end skincare products. They focus on using responsible featured ingredients such as jojoba beads, papaya enzymes, and spearmint oil to create what Royal Velouttè claims are medical-grade skincare products. Given the anti-aging properties of many of its products and their price, their products seem to be aimed at older, relatively affluent women. This is also seen in the prominence given to the company’s origin story and the founder’s realization of the need of a good skincare regimen after she turned 30.
Royal Velouttè currently sells over 14 products on their official website, including body and face wash, soothing and clarifying serums, moisturizer, cleansers, toners, under-eye creams, and acne treatment products which are safe to use on sensitive skin. Products can be shipped globally and returned within 14 days.
Real Velouttè’s products are priced at the higher end of the spectrum. Their Ultra-Luxe Skin Moisturizer is priced at $69.99, while a 0.3 oz. bottle of their roll on acne treatment is priced at $31.99. Their least expensive products, 6 fl. oz. bottles of face and body wash is priced at $27.99. They also sell bundles of products meant to be used together: the Royal Vibrations skincare package, for example, costs $128.99 and comprises of three separate products to be used in combination in a skincare routine.
Origin and Founding Team
Royal Velouttè’s website devotes significant space to the story of its founder, Lakeisha Story. Lakeisha was a United States Army Sergeant, and whilst on duty, also developed a skin condition called Milia. This made it harder to create a sustainable skincare routine, which became a pressing need for her as she turned 30. She became deeply interested in skincare when attempting to deal with this skin condition, and the research and passion she poured into dealing with this ailment inspired her to start Royal Velouttè.
Performance and Trends
Nothing is known presently about the company’s sources of funding, performance, and trends.
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