COMPANY

Name: The Foraging Fox

Legal Name: The Foraging Fox Ltd

Location: London, UK

Founded: 2013

Founders: Desiree Parker and Frankie Fox

Website: https://www.foragingfox.com/

Social Media Following: 2,630 followers on Facebook, 3,348 followers on Twitter, 101 followers on LinkedIn, 3618 followers on Instagram

Industry – Global Natural Food and Drinks Market

Size: $79.1B in 2016 (Source: Allied Market Research)

Projections: $191.9B by 2023, CAGR of 13.7% 

Introduction

The Foraging Fox crafts a range of homemade ketchup – a bold take on the classic condiment – by giving it their classic twist. The range of mayos are crafted using British free-range eggs, fewer ingredients and have no added sugar. The company currently sells its products both online and offline across more than 4 countries in Europe.

The Product

What started off as a way to use up a bumper harvest of beetroots transformed into a creative condiment company. The Foraging Fox now serves a range of all-natural, gluten-free products such as hot beetroot ketchup, smoked garlic mayo, spicy turmeric mayo, etc.

The Foraging Fox Beetroot Ketchup was launched in 2014 and has won multiple awards for taste and innovation and is now available globally including a listing in Walmart across the USA. 

The company kickstarted in 2015 and by the end of 2016, their range of ketchup found their way online and in specialty stores across the UK. By 2018, the condiments had made their supermarket debuts in the UK, Germany, Holland, Canada, and the United States.

Origin and Founding Team

A graduate of the London School of Economics, Desiree Parker has been serving as CEO since October 2014. Prior to this, she had stints at Barclays, Ingenious Media Plc. etc.

Co-founder and Head of Innovation, Frankie Fox comes with a sound background in law. The Foraging Fox is named after her late father, Dr. Roland Fox, who instilled a love for foraging, food, and nature in her.