COMPANY

Name: Coach House Lifestyle

Location: Chicago, IL

Founded: 2017

Founder(s): Unnamed, and her husband Patrick

Website: https://www.coachhouselifestyle.com

Social Media: 191 Likes on Facebook, 5 Followers on Twitter, 647 Followers on Instagram

INDUSTRY – Online Retail

Size: $2.8Tn (2018) (Source: Statista)

Projections: $4.8Tn by 2021 (Source: Statista)

Introduction

Coach House Lifestyle is an online retail store that sells lifestyle products, and statement pieces for work, gifting and home. Their website claims to focus on home and lifestyle goods, particularly those that are handmade, ethically sourced and eco-friendly. Coach House Lifestyle currently exists only as an online store, although the founders’ hope to expand to a physical store in Chicago. They ship their products within the US, and offer free shipping for orders above $150. The website seems to be aimed at women with an interest in sustainable living.

The Product

Coach House Lifestyle sells a variety of lifestyle products, from body and beauty goods, interior design and home needs, gifts and other items, like baskets, wall hangings, spoons, plates, trays, handmade fruit-based soaps and scrubs, cards, notebooks, wrapping paper, bags, hats, candles, teas, jewellery and mats. The carefully chosen selection of pieces seen on the website is curated by the husband-and-wife founders, who work with smaller companies or “makers” to showcase their goods on Coach House Lifestyle. They also refresh their itinerary to keep up with new trends and changing seasons.

The products available on Coach House Lifestyle are priced on the higher side, with a sea green tote bag going for $180, a pink cotton scarf at $50, a ceramic garlic grater at $15, a patterned yoga mat at $100, a bar of cedar wood soap at $14, wrapping paper at $2, and an adjustable cuff ring at $30. All prices are as of publishing this article.

Origin and Founding Team

According to its website, Coach House Lifestyle was created by an unnamed female founder and her husband Patrick in 2017, and the name comes from their 1890’s Coach House (a kind of building style) in Chicago. That is also where the company is headquartered. Although the founder still has a separate full-time job, she runs Coach House Lifestyle as a passion project.