Think Healthy: The key to perfect posture is in the brace

Think Healthy: The key to perfect posture is in the brace


Name: Think Healthy

Legal Name: Think Healthy Inc.

Location: Los Angeles, CA

Founded: 2012

Founder(s): Dr. Romina Ghassemi


Social Media: 2625 likes on Facebook, 270 subscribers on YouTube

Industry: Global Orthopedic Braces and Supports Market

Size: $4.1B in 2019 (Source: Markets and Markets)

Future: $5.5B by 2024 (Source: Markets and Markets)


A manufacturer and distributor of posture-related healthcare products, Think Healthy claims to retail fashionable wearables that are designed for everyday comfort. Its flagship product Bax-U Posture Support seeks to prevent and reduce musculoskeletal pain and stiffness in the upper back, neck, shoulder, TOS, CTS, and fatigue conditions.

The Product

The startup, on its website, mentions that it offers posture correcting solutions that result in better motion; while promoting body alignment and reducing muscle overload. 

The Bax-U posture corrector is retailed at $69.95 and the ExcessPWR Sports Shirt at $149.95. The brand also sells neck support and electric massagers.

These devices are meant to help reduce posture-led incidences of sprains/strains, joint changes, nerve irritation, and early degenerative arthritis.

Origin and Founding Team

Dr. Romina Ghassemi, a practicing chiropractor since 1992, is the founder of Think Healthy. During her career, she came across several patients who had issues that indicated poor posture as the root cause. She felt that the existing posture braces available in the market were ineffective and not easy to use on a daily basis. That is when she decided to use her knowledge of spinal biomechanics to create devices that could improve posture and retrain muscles, for better health.

Performance and Trends

According to Dealroom, in January 2019, Think Healthy received seed capital of $50k from Expert Dojo.

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