Name: Slick Chicks
Legal Name: Slick Chicks
Location: New York City, New York
Founder: Helya Mohammadian
Industry – Intimate Wear Market
Projection: $325.36B by 2025 (CAGR of 8.1%) (Source: Allied Market Research)
Putting on underwear might seem like the easiest task to do, but it isn’t for the many women out there who struggle with disabilities and physical constraints. Addressing this need, New York-based Slick Chicks has designed underwear with side fasteners and hooks – this not only gives women the confidence to dress themselves but also empowers them to tackle this simple, everyday affair with ease. The aim was simple: to create underwear that offers women a sense of self, dignity, and independence.
The undies are designed with side fasteners and hooks, enabling someone to put them on or take them off even if they are sitting or laying down. Regardless of your body type and/or physical condition, Slick Chicks helps you get in and out of your clothing seamlessly. Crafted with nylon and spandex fabric, they come with the perfect amount of multi-directional stretch, which also keeps the underwear in place. The fasteners on the product are padded for comfort and its cotton lining makes it breathable and leak-proof.
The range of underwear comes in varied sizes and are made using the moisture-wicking technology – ideal for summer days, accidental bladder flows and for menstruating women. Their antibacterial finish prevents bacterial build-up, odor and yeast infections. clothes that offer a sense of self, dignity, and for many, independence.
Origin and Founding Team
When founder Helya Mohammadian’s sister gave birth a few years ago, she suffered from complications during labor and had to undergo an emergency C-section. Seeing her sister struggling with the recovery and how she found it difficult to do something as personal as wearing underwear, Helya worked on a product to empower women for diverse body types and disabilities. Her innovation was targeted at bridging the gap between fashion and function and giving women confidence and freedom via a product that we often take for granted.
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