COMPANY

Name: Motif

Legal Name: Digital Develop. Inc.

Location: Los Angeles, CA

Founded: December 2015

Founder(s): Ash Ome

Website: https://wemotif.com/

INDUSTRY – Allied services for the e-commerce fashion industry 

Size: $481.2B in 2018 (Source: Shopify, from Statista’s “Fashion and Apparel Industry Report”)

Projections: $712.9B by 2022 (CAGR of 10.3%) (Source: Shopify, from Statista’s “Fashion and Apparel Industry Report”) 

Introduction

Motif is a creative agency providing strategy, design, development, branding, and growth marketing services to e-commerce fashion, lifestyle, and luxury fashion brands. The agency specializes in providing conversion-focused strategies to enable their growth, and is particularly well-known for being experts in getting the best for their clients out of Shopify Plus, Shopify’s premium service. 

The Product 

The company provides Strategy, Branding, UI/UX Design, SEM (including paid social media), email marketing, CRO, and e-commerce platform migration services. Essentially, the company provides end-to-end creative and growth services, and has helped 59 brands sell items worth $445k, providing a revenue lift of $29.3M at a 356% ROI.

The founder’s LinkedIn page claims clients ranging from HustleHat.co to Fortune500 companies. The company is listed as a Shopify Expert and has been given a perfect rating of 5 across multiple engagements, with the most reviews coming for ‘Store build or redesign’ (47), ‘Marketing and sales guidance’ (43), ‘Social media marketing’ (29), ‘Social media ads’ (27) and ‘Visual design and store branding’ (25). 

Origin and Founding Team 

The company is founded by Ash Ome, a Bangladeshi-origin self-taught digital marketer and strategist. Since 2015, Ash has gotten himself certified through a variety of Udemy and Hubspot courses, getting certified for Google Analytics, UX Architecture/Designer, Digital Marketing, Facebook ads, and Inbound Marketing among others. 

Performance and Trends

The company’s positive reviews and testimonials across platforms (including Ash’s profile on LinkedIn) indicate that Ash and his team have been able to add value. Motif has managed to become a trusted Shopify Expert, and has a verified profile on Inc which indicates an annual revenue of less than $2M. While the ‘fully remote’ company seems to have employees in the US, Costa Rica, and Bangladesh, it has recently hired an LA-based CMO and has advertised on Angel List for a New York or LA-based CTO.