Fairlight Cycles – Bespoke bicycles combining aesthetics and performance

Fairlight Cycles – Bespoke bicycles combining aesthetics and performance


Name: Fairlight Cycles

Legal Name: Fairlight Cycles

Location: London, UK

Founded: 2016

Founders: Dom Thomas and John Reid

Website: https://fairlightcycles.com/?v=4442e4af0916

Social Media Following: 1.7k followers on Facebook, 525 on Twitter, 6.3 followers on Instagram  

Industry –  Global Bicycle Market

Size: $47.5B in 2017 (Source: Grand View Research)

Projections: Expected to grow at a CAGR of 6.1% between 2018-2025 (Source: Grand View Research)


The team at Fairlight builds elegant, thoughtfully conceived bicycles, designed from the ground up for real-world riding. The brand was born from a shared passion for cycling and a belief that the bicycle represents freedom, adventure, and an improved lifestyle. To the founders, the bicycle is a tool to explore various landscapes: be it a five-mile commute through the city or a week-long tour down country lanes.

The Product

The bikes are designed to not just be functional and versatile, but also contemporary and innovative. Fairlight Cycles has developed custom tubing to improve ride performance and introduced ‘proportional geometry’ to offer better fitting bicycles to a greater range of people. 

The bicycle frames are manufactured in a specialist factory in Europe where they are built by hand in small batches. The brand also encourages buyers to provide bike-fit data or body measurements to ensure they are sold a correctly fitting model.

Origin and Founding Team

Prior to co-founding Fairlight Cycles, Dom Thomas was designing and hand-building custom and small-scale production frames for his own brand Wold Cycles. He was also the lead bike designer and brand manager for Genesis Bikes.

John Reid quit his job in finance in 2010 to follow his passion and try to set up his own cycle shop. He later founded Fairlight Cycles with Dom.

Fairlight Cycles was the result of the combined vision of Dom and John for the modern bicycle that is designed for the rider, with faultless performance and classical aesthetics. This has reflected in the bicycles they build with a focus on ‘Fit, Function, and Form’.

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