COMPANY

Name: Nena’s Organics

Legal Name: Nena’s Organics

Location: Los Angeles, California

Founded: 2017

Founder(s): Malvena Walker-Addison

Website: https://nenasorganics.com/ 

Social Media Following: 306 Likes on Facebook, 21 Followers on Twitter, 732 Followers on Instagram 

INDUSTRY – Organic Personal Care

Size: $13.33B in 2018 (Source: Grand View Research)

Projections: $25.11B by 2025 (CAGR of 9.4%) (Source: Grand View Research)

Introduction

Nena’s Organics creates organic health and beauty products formulated and prepared by hand. The products contain essential oils, are made only from plant-based ingredients, and do not have any chemicals, preservatives, alcohol, or water. 

The Product 

Nena’s Organics offers a range of products targeted at various skin and non-skin ailments such as eczema, psoriasis, lichen planus, chapped lips, chronic dry skin, diabetes, high blood pressure, lupus, seizures, ADHD, cancer, arthritis. It also offers products that can be used daily or regularly for hair and skin care. Some of the offerings by Nena’s Organics include body scrubs, lotion bars, healing scrubs and bars, shampoos, massage oils, hair and facial care products, as well as gift baskets. 

The company’s website also mentions that it specializes in creating custom blends for customers based on their specific requirements. 

Origin and Founding Team 

Nena’s Organics was founded by Malvena Walker-Addison in 2017. 

On the company’s website, she mentions having firsthand experience with skin ailments due to the use of generic skincare products. This prompted her to create products for herself using natural ingredients. As she came to know of the benefits of natural, plant-based ingredients in curing other physical conditions such as arthritis, high blood pressure, and cancer, she began creating products to address these ailments through a combination of various natural products. She also spoke to her customers and individuals with skin conditions to help identify specific symptoms and the right ingredients to address the same. 

Eventually, she went on to start her own business under the brand name of Nena’s Organics by selling her handmade products online as well as offline through direct orders.

Performance and Trends

In May 2018, Nena’s Organics was chosen by the LA Cleantech Incubator to be a part of the first cohort of the Founders Business Accelerator program developed with the City of Los Angeles. The accelerator program is aimed towards helping growing small businesses from under-represented communities through mentorship on strategy, finance, and marketing.