kpiReady – a SaaS solution for startups to align performance metrics

kpiReady – a SaaS solution for startups to align performance metrics


Name: kpiReady

Legal Name: kpiReady Corporation

Location: New York, NY

Founded: 2017

Founder(s): Alison Goldstein Norup


Social Media Following: 46 Followers on Twitter, 22 followers on LinkedIn

INDUSTRY – Global Business Intelligence and Analytics Software market

Size: $22.79B in 2017 (Source: Research and Markets)

Projection: $55.48B by 2026


Streamlining data collection and analysis is something that every business struggles with. kpiReady seeks to solve this issue, with an automated performance indicator platform.  

This SaaS product helps companies track and align metrics, and even suggests Key Performance Indicators (KPIs) on the basis of sector and stage. Built especially for startups, kpiReady features a user-friendly UX that makes businesses aware of how to grow, while their investors get to easily track their performance.

The Product

Priced at $89 per month, kpiReady enables startups to track KPIs and report them quickly and easily. It also helps them set up their first report and diagnose issues while setting reminders and scheduling for the next one.

Once the user is signed in, they can create fresh reports, populate it with data and send it in less than 5 minutes. Thus features such as reporting, data collection, data visualization, and data analytics are all offered within one platform.

What’s more, this subscription SaaS model can be used by multiple stakeholders and offers unlimited metrics and reports.

Origin and Founding Team

CEO and Founder of kpiReady, Alison Goldstein Norup, is a serial entrepreneur who has worked in the finance and business development sector.

In an interview with an online publication called ‘early staged’, she said that prior to kpiReady, she had worked with quite a few KPI monitoring and reporting tools in her career. Yet, she had not come across “a centralized tool that makes it easy for founders to track and send KPIs, or gives them KPI recommendations and guidance on top of it.”

This MBA from Stern was especially sensitive to the fact that 3 out of 10 businesses fail in 2 years. And that entrepreneurs and founders could be pulled out of this downward spiral if presented with simple, ready-made systems that aid in fixing their ventures. So, she immediately went on to fix this gap, by building kpiReady.

Performance and Trends

kpiReady secured $100k through a convertible note from Techstars, Right Side Capital Management, and Techstars New York City Accelerator in February 2018.

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