FairFrame – A communication tool promoting diversity and inclusion

FairFrame – A communication tool promoting diversity and inclusion

Name: FairFrame

Legal Name: FairFrame Inc

Location: New York City, New York

Founded: 2017

Founder(s): Amy Auton-Smith

Website: https://www.fairframe.io 

Social Media: 40 followers on Twitter, 78 Followers on LinkedIn

Industry: Artificial Intelligence

Size: $24B in 2018 (Source: International Data Corporation)

Projections:  $77.6 B in 2022 (Source: International Data Corporation)


FairFrame is a female-founded technology start-up that brings an innovative AI-powered technology platform to help promote diversity, equity, and inclusion in the workplace. It highlights real-time communication-oriented stereotypes and unconscious bias. 

The Product

FairFrame is a Diversity Technology platform that combines decades of social science research and subject-matter expertise with AI to give real-time text analysis to highlight unconscious bias and possible stereotyping. It checks and provides suggestions for improving gender balance in language, usage of correct pronouns, and other factors in written communication across the employee lifecycle. It then provides in-depth insights and analytics to make workplace communications more effectively inclusive. 

Origin and Founding Team

Amy Auton-Smith is the Founder and CEO of FairFrame. Amy is a lawyer with over a decade’s experience in corporate law, corporate finance, compliance and monitoring, etc. Before founding FairFrame, Amy worked in private firms and public organizations in the UK before a project for the United Nations brought her to the US. 

Amy Auton-Smith closely observed how the power of words affects critical HR functions organizations across the US. She saw how issues with diversity and inclusion have influenced workplace attrition and fuelled PR disasters in organizations big and small. This led her to build FairFrame – a platform that delivers enhanced thinking about diversity that is powered by AI and supported by research and insights from subject-matter experts. 

Performance and Trends

FairFrame is supported by organizations such as Barclays, Techstars, and Future Labs. In 2018, FairFrame won the Grand Prize in the Social Impact track of the NYU Stern W.R. Berkley Innovation Lab $300k Challenge. According to Crunchbase, the company has raised a total of $445,000 worth of funding over three rounds.

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