Targeted Storytelling: A New Sponsorship Model

By    |   December 7, 2017, 5:12 pm EDT

Over the past seven years, Techweek has built an integrated community of emerging markets across North America. Our content tells the stories of entrepreneurs, investors, companies, and tech ecosystems in diverse places across the US and beyond.

On, we feature original, as well as sponsored content. The highest-value sponsored content product we offer is Targeted Storytelling.

Targeted storytelling includes:

  • Custom content: we develop a strategy and content aligned to your brand’s message
  • Publication: pieces are authored, published, and promoted by Techweek
  • Targeted distribution: we use proprietary, highly targeted media buying to put your content in front of the right people and generate maximum ROI, using both private lists and public data

For more information, contact Jeff Jones at


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