Want a free beer and Lacroix?

By   |   September 6, 2017, 10:55 am EDT

It occurred to us recently – Crafty is a company whose game plan is providing an in-office happy-hour experience for companies. They’re in the business of building great culture. So what is Crafty’s own culture like? And how does anyone get any work done in a place that manufactures and delivers good times?

Step into co-founder Chris Ritter’s shoes as he walks Techweek through the hoppy-flavored tour of the Crafty psyche.

  • Techweek: Okay Chris, help set the stage a bit for people late to the Crafty party – what are 3 things that you should know to understand what Crafty is all about?

    Chris: Sure. Firstly, we started out only selling kegs of Craft beer and now we sell Kraft Mac & Cheese. Secondly, We’ve built a diverse team of 40 that proudly serve offices as small as 10 and as large as 1,000. Thirdly, One of the founders may or may not have promised to get a tattoo if Crafty did over 1m in sales in its first year of business. Hint: check the left leg.

  • Techweek: First off, what is it about your company culture you are most proud of?

    Chris: While the range of positions within our team varies widely, we pride ourselves on having an interconnected company. This is despite the fact that some people work on-site in offices making espressos for clients, some people work in an office to develop the new marketplace for our website, and some people work at our warehouse managing a still surprisingly enormous inflow and outflow of Grapefruit LaCroix.

  • Techweek: Okay – getting specific now, what is one Crafty HQ quirk that sets it apart. Techweek readers are doubtlessly picturing a vast mountain of beer kegs right now by the way.

    Chris: We have a surplus of expired snacks. Oooo, the benefits of ever-improving inventory management. Turns out Doritos Spicy Sweet Chilli start tasting funky after about 2 months beyond expiration.

  • “One of the founders may or may not have promised to get a tattoo if Crafty did over 1m in sales in its first year of business. Hint: check the left leg.”

  • Techweek: Alright, let’s talk productivity. How does does your schedule look on any given day?

    Chris: Busy. Why do I always accept calendar invites without looking?

  • Techweek: So with a small company with multiple locations, and with busy schedules, how do you guys work effectively together?

    Chris: We have weekly meetings, weekly emails, weekly conversations, weekly lunches, you name it. The real engagement, however, happens naturally because people have taken an interest in each other’s lives — both life at work and life away from it.

  • Techweek: That sounds idyllic – how does the team react when there is melt-down? Red-alert, we have run out beer – what happens next?

    Chris: Everyone takes a second and tries to remember how to properly describe what kombucha is.

  • Techweek: We are saving big time on ink in this interview. Or electrons I guess. So what about you – what is one big work problem are you working on right now?

    Chris: Building out a fluid operation capable of handling business opportunities we’re yet to explore.

  • Techweek: That sounds like a challenge. So why do you think someone should want to join team Crafty?

    Chris: Everyone has an opportunity to succeed, grow as an individual, and better learn what it means to be a part of a successful team.

  • Techweek: Before we go, quick-fire pop-psychology question – what are three words that describe the core spirit of Crafty?

    Chris: Independent, driven, and committed.

  • Techweek: Thanks to Chris and the fine people at Crafty for their time. We are still waiting on our complimentary keg.
Christopher Ritter is the of Crafty. To learn more about Crafty, visit their website

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