The Holy Grail: Customer Acquisition for B2C

By    |   July 20, 2017, 11:34 am EDT

Our Chicago Growth Summit panel on B2C Customer Acquisition featured well known consumer focused companies including:

  • Jeff Cantalupo (moderator): Founder and Managing Partner, Listen Ventures
  • Ross Gordon: CEO and Founder, CatchCo
  • Sonali Lamba: Co-Founder, Brideside
  • Michael LaVitola: CEO and Co-Founder, Foxtrot
  • Mark Lawrence: CEO and Founder, SpotHero

Over the course of the 45 minute panel, they discussed early customer acquisition hacks, the importance of content, delighting the customer, and understanding data and attribution across sales & marketing channels. Check out the full video below!


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