Be ‘Non-line’ – Brideside Co-Founder on B2C Customer Acquisition (Part II)

Chicago: During Techweek Chicago Growth Summit, Sonali Lamba, Co-Founder of Brideside, shared her views about B2C marketplaces. In Part 2 of this 3 part series, she talks about the key indicators used by Brideside to measure its customer acquisition performance. “We ensure that ‘peace of mind’ is a fundamental component of the whole customer acquisition process.” – Sonali Lamba, Co-Founder, Brideside. After commenting on Brideside’s customer acquisition strategy across different channels (Read Part I), Lamba was asked to share the key metrics that Brideside tracked. “The one metric we live…

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Focus on Value, not Volume – SpotHero Founder on B2C Marketplaces (Part III)

Chicago: During Techweek Chicago Growth Summit 2017, Mark Lawrence, Co-Founder and CEO of SpotHero, shared his views about the challenges of customer acquisition in B2C marketplaces. In Part 3 of this 3 part series, Mark shares his insights about finding the right talent iand offers some advice to early-stage entrepreneurs. “Great talent can react quickly when things materially change in the market.” – Mark Lawrence, Co-founder and CEO of SpotHero Following his insights on how listening to customers (read Part I) forms an integral part of Spothero’s online and offline…

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Be ‘Non-line’ – Brideside Co-Founder on B2C Customer Acquisition (Part I)

Chicago: During Techweek Chicago Growth Summit 2017, Sonali Lamba, Co-Founder of Brideside, shared her views about B2C marketplaces. In Part 1 of this 3 part series, she talks about Brideside’s omni-channel customer acquisition and sales strategy. “We’re going beyond omni-channel by having equal preference for both online and offline stores” – Sonali Lamba, Co-Founder, Brideside. Brideside is a fashion retail and concierge service for bridal parties and wedding ceremonies. The company was founded in 2013 and is headquartered in Chicago. As a panelist at Techweek Chicago’s Growth Summit, Lamba was…

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Double-Down on Experience – Foxtrot CEO on Omni-Channel B2C Customer Acquisition

Chicago: During Techweek Chicago Growth Summit 2017, Michael LaVitola, co-Founder and CEO of Foxtrot, shared his views about the challenges of customer acquisition for online and offline retail businesses. “Care about how things look and what the brand voice is. This stuff might seem soft, but that really matters a lot in the end.” – Michael LaVitola, Co-Founder & CEO, Foxtrot. Foxtrot is an omni-channel curator and retailer of craft beer, wine, spirits, eats, gifts and everyday essentials. Foxtrot was founded in 2013 and is headquartered in Chicago. As a…

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Focus on Value, not Volume – SpotHero Founder on B2C Marketplaces (Part II)

Chicago: During Techweek Chicago Growth Summit 2017, Mark Lawrence, Co-Founder and CEO of SpotHero, shared his views about the challenges of customer acquisition in B2C marketplaces. In Part 2 of this 3 part series, he explains how SpotHero considers offline marketing channels for customer acquisition. “Besides general channels and best practices, each company needs its unique channel that works exclusively for them.” – Mark Lawrence, Co-founder and CEO of SpotHero After understanding how listening to customers has been core to SpotHero’s ethos (Part I), Lawrence was asked to elaborate on…

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Focus on Value, not Volume – SpotHero Founder on B2C Marketplaces (Part I)

Chicago: During Techweek Chicago Growth Summit 2017, Mark Lawrence, Co-Founder and CEO of SpotHero, shared his views about the challenges of customer acquisition in B2C marketplaces. In Part 1 of this 3 part series, he talks about listening to the customers to improve a company’s value offering. “Bring enormous amount of value to a small group of people, versus trying to bring a little bit of value to a large group.” – Mark Lawrence, Co-founder and CEO of SpotHero SpotHero is a parking reservation service that connects drivers with parking…

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Own The Entire Space – FanXchange CEO on B2C Customer Acquisition (Part III)

Toronto: During Techweek Toronto Growth Summit 2017, Brandon Koffler, CEO, FanXchange, shared his views on the challenges of acquiring customers in the B2C marketplaces and what future opportunities lie in the space. In Part 3 of this 3 part series, Koffler shares some advice to budding entrepreneurs on how data can be used for customer acquisition. “There is no such thing as overnight success, period” – Brandon Koffler, CEO & Founder, FanXchange After talking about how companies can differentiate themselves (read Part II) by owing the entire business space (read…

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Making People Love Dentists More Than Netflix (Part III)

Toronto: During Techweek Toronto Growth Summit 2017, Nikolai Bratkovski, CEO & Founder of Opencare, shared his views on the short and long-term challenges of acquiring customers in B2C marketplaces and what future opportunities lie in the space. In Part 3 of this 3 part series, Bratkovski lists down a few pointers for budding entrepreneurs. “Getting the war chest of capital is important but it’s important to spend it exceptionally well.” – Nikolai Bratkovski, CEO & Founder of Opencare After understanding why companies should offer unique, vetted supply (read Part II)…

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Omni-Channel Beats E-Commerce – Mike Gettis on B2C retail (Part III)

Toronto: During Techweek Toronto Growth Summit 2017, Endy CEO Mike Gettis shared his views on the short and long-term realities of B2C marketplaces and what future opportunities lie in the space. In Part 3 of this 3 part series, Gettis lists down a few pointers for budding entrepreneurs. “The biggest challenge is to eliminate your own bias.” – Mike Gettis, CEO, Endy After explaining how an omni-channel vertical e-commerce model (read Part I) can win with a layered cake approach (read Part II), Gettis passed on some of the lessons…

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VentureSCALE Launches in Chicago

CHICAGO: With over $1.7 billion raised in 2016, the Chicago tech ecosystem continues to draw significant venture capital attention; however, studies show that nearly 75 percent of tech startups will eventually fail due primarily to lack of revenue. VentureSCALE was created to bridge the gap between early-stage technology companies and successful organizations through a 90-day sales and revenue strategy education program. Through in-person classroom sessions, learning lunches, mentor calls and roundtable discussions, each cohort is immersed into the most important aspects involved in building and growing a scalable sales organization,…

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